Go beyond the antenna!
The broadcasting industry has experienced dramatic changes in the past decade. Finally, the digital technology is here and radio stations can stream their broadcast on the Internet. What can Internet broadcasting do for your radio station?
* Broaden your audience. Your listeners are worldwide, no longer bound by the limitations of the antenna.
* Increase listening time. The average radio listener spends about 30 minutes or more listening to a car radio while commuting to and from. Your Internet radio station is reaching people 24 hours a day around the world while they work, shop, chat, email or surf online.
* Increase advertising revenues. Your advertisers’ messages are reaching a wider market. The potential market in the U.S. is 148.8 million Internet users as of July 2000, worldwide it is 374.9 million by the end of 2000 (source: Nielsen//Netratings). According to a recent Arbitron study, 34% of U.S. Internet users are already listening to Internet-only channels or radio stations on the web. The media player has spaces for advertising banners, promotional messages, and web links, creating untapped revenue streams.
* Target your audiences. Web casting allows radio stations to sell advertising to a local market and to a global market individually, giving the station multiple sales opportunities.
* Create loyal listeners. Listeners from around the world can find the type of programming that they prefer, instead of settling for what’s available locally. Archived shows make it possible for listeners to play their favorite shows at their own convenience.
* Additional e-commerce opportunities. Players can be customized with “buy now” buttons so that consumers can purchase albums, books, or products online. Research shows that online listeners are more receptive to advertising, have more disposable income and are more likely to buy online, according to a recent Arbitron study. “Online listeners are worth their weight in gold to Webcasters and advertisers targeting the Internet audience,” said Bill Rose, vice president/general manager, Arbitron Internet Information Services.